Every internet marketer knows that, in order to make money online, you need to have a website. After all, without a website, how will you sell your products or services to online buyers? So even if you’re just profit oriented, you’ll still need a way to capture emails and customer information. You’ll need more than “just a website” if you ever hope to make a dime on the net. Your website needs to be able to convert traffic into customers - that’s what you need. Before starting, it’s normal for people to get some kind of vision, or idea, of the kind of website they want to build. Does the idea in your head match the most profitable type of website? Here are several solid design tips you can use in your site so hopefully you’ll get off to a good start.
First of all - don’t be scared of having white space on your site. It’s not hard to get the impression that some designers think white space is not good and to be avoided. That’s probably the primary reason for so many sites heavily populated with colors and various images. The simple fact is white space is good because it helps keep your website clean and professional looking. More importantly, it helps to relax the eye and allow it to focus on what is most important. All of the colors and images definitely serve to distract your readers and take away from your most wanted action on the site.
Having automatic sound play when visitors enter your site may seem like a cool effect to have, but it will do you more harm than good. When someone enters your site and immediately has to listen to a sound or watch a video, it can be annoying. When a loud voice or soundtrack is the first thing people notice about your site, they may very well leave without bothering to check out your offers at all. People like to choose what sounds they hear and what videos they watch. You could be losing many sales if you have potentially annoying automated features that drive people away.
It’s important to maintain a balance between sales copy text and informational text. Remember, people don’t like to be sold on anything, so you never want to overdo it with the selling words. If you violate that rule, your visitors will just leave and never return - that simple. A good rule of thumb is to have about 75% information and the rest is devoted to selling, but it depends on your site and market, too. Very aggressive selling pretty much never works, and you also want the reader to feel trust in you. It’s tough to get them to buy if they’re not even interested to read what you have to say. Your site serves to pre-sell your reader, so you don’t want to alienate them with too much sales copy.
It’s not as hard as many people think to build a successful website. You can build a website that really stands out if you invest some time and work into it. It’s fairly easy to figure out what will and won’t work on your website. If taking a certain action on your website doesn’t feel right to you, it’s probably a bad idea! Just keep making your website better, and one day you’ll reap the rewards. People are much more likely to buy something from a site they like and can easily read.
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